Xu Juan, the aesthetics educator has been trying to popularize aesthetics among the general public.
Xu Juan studied art history at the Central Academy of Fine Arts from 1999 to 2007. She noticed that people generally lacked proper aesthetic education in their childhood, and that art institutions often don't offer such courses to the general public.
People want more mental nourishment as the standard of their material lives improves, which makes people realize that they need to spend time and money in improving education in aesthetics for both themselves and their children. She organized a professional team from her alma mater to develop a course called "The Journey of Beauty." Xu Juan never imagined that this would become her profession.
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